Movie Information
Overall Rank: 26051
Average Rating: 3/4
# of Ratings: 2
Theatrical Release Date: 04/19/2022
Language: English
Genre: Documentary
MPAA Rating: NR
Director: Alison Klayman
Actors: Benjamin O'Keefe, Robin Givhan, Lindsey Rupp, Sapna Maheshwari, Alan Karo, Kelly Blumberg
Plot: Rising to prominence in the 90s, Abercrombie & Fitch were the epitome of cool for the preppy mall crowd. The all-American, sexy ads drew in the youth of the era but soon cracks formed as the brand doubled-down on its exclusiveness by excluding those it didn't deem worthy - including in its own stores - and paid the price as the times changed. -- Chris Kavan
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Rating of
3/4
Chris Kavan - wrote on 04/24/2022
Made me feel old, nostalgic and pissed off all at the same time! I remember the Abercrombie & Fitch mania because I was in high school/college exactly when things blew up. But I was never tried to fit in with the "cool" crowd so never became that invested in wearing their stuff and now I'm glad I didn't support them because it turns out the company was run by douch-bros the entire time. Come for the 90s soundtrack, stay for the searing sexism/racism of the times.
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