Create Game Lists on
FilmCrave home
   Movies  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  Login Using Facebook

Memorial Weekend Box Office: Tomorrowland Wins in Unremarkable Fashion

View Chris Kavan's Profile

By Chris Kavan - 05/25/15 at 09:15 PM CT

Memorial Day weekend is usually not a barn-burner when it comes to weekend grosses. That being said, this year was a ho-hum state of affairs as, year-to-year, the weekend was off about 19% compared to last year. One could argue this year didn't offer up enough of a compelling slate, even with George Clooney front and center, thus leading to the lackluster results. Don't worry, the summer is stuffed full of major sequels, superheros and family films and going forward it looks to be one of the strongest summers in a long time.


Disney was probably hoping they would have as much luck with this live-action film-based-on-an-attraction as they had with the Pirates of the Caribbean franchise. If they were hoping for major fireworks, they had to be a bit disappointed. Tomorrowland did open in first place, but had to settle for a rather meager $32.9 million for the weekend ($41.7 million including Memorial Day). That total puts in 22nd place all time in between forgettable titles Epic ($42.8M back in 2013) and the 2010 film Prince of Persia: Sands of Time ($37.8M). It was nowhere near the record set by Disney's Pirates of the Caribbean: At World's End - whose $139 million opening seems like it will stand for awhile. Despite some good marketing efforts and the fact it was rated a family-friendly PG, it apparently just didn't spark too much interest in audiences - who awarded is a similarly mediocre "B" Cinemascore. Worldwide it had a quiet opening as well, taking in $26.7 million in 65 territories. Domestically, it's looking like $75 million may be about the best it can hope for - and considering it's pricey $190 million price tag, even with internationally grosses it may be lucky to just break even.


The acapella-pleasing women of Pitch Perfect 2 almost made it two weeks in a row, but it took a pretty large 56% hit in its second weekend and dropped to second place with $30.8 million ($38.5 million for the holiday frame) - that was enough for the film to cross the $100 million mark, at least, as it now stands at $126 million - nearly double the take that Pitch Perfect made in its entire run ($65 million). It looks particularly good when you take in the face Pitch Perfect 2 has no large format, IMAX or 3D to boost its ticket numbers. Expect this one to continue to hit all the right notes as $150 million is certain at this point - and it should be able to rise even higher.


It turns out that Fury Road also has some gas left in its tank. It managed to avoid the 50% drop and took just a 45% dip. The adrenaline-rush of an action movie took in another $24.8 million ($32.1 for the holiday) for a new total of $95.5 million. It should have not problem crossing the $100 mark in the next few days. Taking in worldwide grosses, it is actually ahead of Pitch Perfect 2 ($212 million versus $187.1 million). Granted, Max Max obviously had a much bigger budget - so the comparison probably offsets itself. Max should continue to play well with San Andreas and Jurassic World being its biggest direct competition in the coming weeks.


The week's other only new wide release film was the remake of Poltergeist. The unnecessary (in my mind) reboot opened in line with expectations to $22.9 million ($26.5 million including the holiday). It was boosted by 3D tickets, which accounted for 41% of its total. The audience was tipped slightly to female (55%) and also younger (59% under 25). Like most horror films, it was front-loaded and earned just a "C+" Cinemascore. Among recent horror remakes, it was on the lower end - just below the $23.5 million of The Amityville Horror and well below that of Friday the 13th ($40.57 million). Of note is that Poltergeist is just PG-13 as well - though even with a modest budget it will be lucky if it can reach what the original Poltergeist took in all the way back in 1982 ( $76.6). The marketing for this one was pretty intensive as well (both in social media and with paranormal expert Christopher Chacon) thus we'll see how well it can hold up in coming weeks, though if past horror films are any indication, it will have to settle for around $50 million.


Rounding out the top five was Marvels current Juggernaut, The Avengers: Age of Ultron. It dipped a spot, and was down about 44% compared to last week. The $21.7 million weekend ($27.8 million including Memorial Day - which actually puts it ahead of Poltergeist) helped it to cross the $400 million mark. Age of Ultron now stands at $411 million. It added another $200 million thanks to China on the international market, and has now amassed $800 million overseas. It currently stands at $1.2 billion total - and it quickly approached Furious 7 at $1.5 billion and should, in short order, pass that film to become the highest-grossing of the year (it already holds that honor in the U.S.).

Nothing else to report outside the top five this week - given the slow holiday, it's not that big of a surprise. Next weekend will see the release of another action-overload in the Dwayne Johnson-led San Andreas as well as the latest from Cameron Crowe, the Hawaiian-set Aloha with Bradley Cooper, Emma Stone and Rachel McAdams. We'll see if big earthquakes and pretty young people will capture audiences better than Tomorroland.


Avoid spam Captcha: Sign Up + or Log In +   

Recent Blog Posts

All Posts

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

Log In
Help on how to log into FilmCrave
Login with Facebook
Login with FilmCrave
What Members Are Doing
Movie Talk
New Movie Reviews
New Movie Lists
2016: Best to Worst by Nolane
Best films of 2006 by Daniel
My Blu Ray Collection by Yojimbo
Movies I Want To See by Alena
Zombie/Zombie-like Movies by Stoney McStonerson
Movies First Seen in 2018 by royaluglydudes
Movies I've Watched by Chris Ghost
Book Adaptations by Zeljka




Contact FilmCrave Public Relations    

Advertise and Business

Developer API

Contact Us


About us



Support FilmCrave

FAQ and Help

News and Press

Terms of Use


Are you sure you want to delete this comment?
Are you sure you want to delete this blog?