Create Game Lists on
FilmCrave home
   Movies  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  Login Using Facebook

Holiday Weekend Box Office: The Possession Scares Up 2nd-Best Labor Day Opening

View Chris Kavan's Profile

By Chris Kavan - 09/03/12 at 07:40 PM CT

It's no secret that Labor Day weekend is usually pretty slow for movies. Most people prefer to travel rather than take in a movie. But at least this weekend had a few bright spots, and one historically horrendous debut, that let summer go out with a slight bang.

After the disappointing debut of The Apparition, it looks like audiences were still in the mood for horror, as The Possession took the #1 spot with $17.7 million and should wind up with around $21.3 million for the four-day holiday. While that is a bit under recent horror showing from The Last Exorcism ($23 million) and The Haunting in Connecticut ($23 million) - that is still the second-highest Labor Day opening behind the 2007 Halloween reboot ($30.6 million). Surprisingly for a horror film, it was the female audience (59%) that drove this film and they awarded the film a B - average at best, but actually quite good for a horror film (where a B+ is the current highest cinemascore).

That meant that the period drama, the star-heavy Lawless, had to settle for second with $13 million ($15.1 million since its Wednesday opening). That is up from The Debt's 2011 Labor Day opening of $14.8 million but behind 2010's Labor Day film The American ($19.8 million). Considering the diverse and high-profile cast, I think this is a bit of a letdown, but then the "period" part of the drama may have turned off enough people.

The Expendables 2 dropped to third place with $11.2 million for the weekend (off about 17% total) and has earned $68.6 million since opening. Not bad, but it's still running $14 million behind the original film's total through the same time frame.

The Bourne Legacy was down just 22% in fourth place with $9.3 million for the four-day weekend. The film has earned $98.4 million and will have no problem crossing the $100 million mark before next weekend. However, it's looking less and less likely it will be able to catch the $121.7 million Bourne Identity, meaning it will be the lowest-grossing film in the series unless it can really hold up well in the coming weeks.

Rounding out the top five, ParaNorman took in $8.85 million in the four days, taking its total to $40.3 million. It also held up well, dropping just 24%, but it's running about $14 million behind fellow stop-motion animated film Coraline through the same point.

Two films celebrated some global landmarks. The Dark Knight Rises (7th place with nearly $8 million - $433.2 million total) crossed the $1 billion global marked and also passed The Dark Knight in total global grosses. For a film that was marred by a violent opening, it's great news and it should only climb in the coming weeks.

Meanwhile, The Avenger's re-release (13th place, up from last week's 39th - $2.4 million) raised its total to $620.2 million and crossed the $1.5 billion global mark - meaning it's now the third-highest domestic and international film (behind Avatar and Titanic). It should also bode well that it's going to be released on DVD and Blu-Ray in three weeks - expect some huge sales for that as well.

While there was plenty to celebrate, one film broke a record, but it's not one anyone wants to hear. The Oogieloves in the BIG Balloon Adventure opened in 2160 theaters and grossed just $448,000 ($601,000 for the four days). This is a film with a $20 million budget and at least double that in marketing. What did they get for their effort? A worst-ever $207-per-screen average. Yes, even worst than last year's Creature ($217 average) and also beat out Delgo's $511,920 total for worst debut for any movie is 2000+ theaters. This was a movie aimed for toddlers (not tweens, not children, but actual toddlers) and it appears this was not the strategy to take. If you break it down - that $207 average meant there were only 2 people per screen, per showing for the entire weekend. Congratulations - now, whose going to top that?

Next week there are a bunch of limited releases, but only two new wide releases: The Words, about an author (Bradley Cooper) who takes credit for a long-forgotten work, only to pay the price and The Cold Light of Day a pretty generic action/thriller with Bruce Willis, Henry Cavill and Sigourney Weaver along for the ride. We'll see if either one sparks the interest and can best The Possession in its second week out.


Avoid spam Captcha: Sign Up + or Log In +   

Recent Blog Posts

All Posts

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

Log In
Help on how to log into FilmCrave
Login with Facebook
Login with FilmCrave
What Members Are Doing
Movie Talk
New Movie Reviews
New Movie Lists
Movies First Seen in 2018 by royaluglydudes
Movies I've Watched by Chris Ghost
Top Films of 2008 by Neobowler
Best films of 1985 by Daniel
2016: Best to Worst by Nolane
My Blu Ray Collection by Yojimbo
Movies I Want To See by Alena
Zombie/Zombie-like Movies by Stoney McStonerson




Contact FilmCrave Public Relations    

Advertise and Business

Developer API

Contact Us


About us



Support FilmCrave

FAQ and Help

News and Press

Terms of Use


Are you sure you want to delete this comment?
Are you sure you want to delete this blog?