By Chris Kavan - 09/04/14 at 06:49 AM CT
Even though August tried its best, one month was not enough to turn around a disappointing summer. The month ended up becoming the first August on record to top the $1 billion mark ($1.02 million to be exact - 10% higher than 2013), on the shoulder's of the year's highest-grossing film, Guardians of the Galaxy, as well as an above-average run for Teenage Mutant Ninja Turtles. But all that goodwill that was saved up was squandered early on as the summer season, overall, was off 15% from the record 2013 run and is the lowest total since 2006 (with inflation factored in, it's the worst summer result since 1992). There are still some bright spots to look forward to... unfortunately, we have to get through September. In terms of quality films, September is the dumping ground for films of questionable quality. Movies that are not quite good enough for summer, and not quite good enough to release nearer to awards season. It doesn't tend to be a memorable month - nor one that leads to big audiences or high-grossing films. I could be wrong, but historically September is one of the most lackluster months for movies.
I pretty much have a feeling we're going to see Guardians yet again on top of the box office charts - and I also have a feeling this is going to be one of the slowest weekends of the year (maybe even lower than the Labor Day holiday weekend). Unless the religious folks turn out in droves, I'm pretty much going to write this off as a loss.
anonymous - wrote on 09/08/14 at 03:46 PM CT
The Identical has a 4% rating on Rotten Tomatoes. I suppose the 4% are bible biters.