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Weekend Box Office: Incredibles 2 Sets Animation Record, Tag Decent, SuperFly Falls Flat

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By Chris Kavan - 06/17/18 at 07:42 PM CT

It was a fantastic weekend at the box office, with the Incredibles 2 pulling off a huge win while a lot of holdovers held strong. It was a decent showing for the R-rated Tag but the same couldn't be said for SuperFly, which landed outside the top five. Still, with the impressive debut the box office is primed for an impressive summer, seeing as Jurassic World: Fallen Kingdom is just around the corner.


The Incredibles 2 was poised for a big opening, with pretty much everyone in agreement it was going to take the animated title. It did so, and in highly impressive fashion. With a $180 million opening weekend, it crushed the opening weekend animated record previously held by Finding Dory ($135 million) it was also the highest opening for any film (not rated PG-13) as it stands, it's the 8th best opening of all time (just ahead of Captain America: Civil War at $179.1 million). It is the second-best June opening of all time behind Jurassic World. That also means Disney now holds nine out of the top 10 opening weekends of all time (with Jurassic World being the lone non-Disney title). The film, which appeals as much to adults as their children (much like the original) also earned an "A+" Cinemascore and should have the run of most of the summer. It's looking like Incredibles 2, compared to past films, is looking at a total of at least $600 million, with a great chance at $650 million and even an outside shot at $700 million. Oh, it's doing just fine on the international front with a $51.5 million from just 25% of the market with record Pixar openings in Mexico ($12.3 million), Australia ($7.7 milion) and Argentina ($3 million). Like most animated films, it's going to roll out a bit slower overseas, but I'm guessing it's going to have an amazing run here and abroad. It will be fun to see where this goes, but with not direct competition until Hotel Transylvania 3 in July, it looks to have several weeks (if not the entire summer) ahead of it.

2) OCEAN'S 8

After an impressive opening last weekend, Ocean's 8 weathered the storm and stayed strong in second place with $19.55 million, a drop of about 53%. That may be slightly steeper than expected given its opening, but with Tag and Incredibles 2 both taking a chunk of its audience, I would still say that is a good hold. That gives the all-female heist films a new $79.1 million total, topping its $70 million budget (and the $75 million mark as well) on its was to a $100 million plus as it should be able to top the total for Ghostbusters ($120 million) on half the budget. Internationally the film has $37 million for a global total of $116 million. All told, this new version of Ocean's is doing just fine.

3) TAG

With competition from Ocean's 8 and Incredibles 2 picking up most of the new crowd, the R-rated comedy Tag was left to pick up the scraps. It did the best it could under the circumstances, opening with $14.6 million. The film stars Jason Bateman, Ed Helms, Jake Johnson, Jeremy Renner and LilRel Howery as a group of childhood friends who have played a month-long game of tag leading into their adult lives. I actually thought personally this film looks utterly ridiculous. But audiences seemed happy enough, awarding the film a "B+" Cinemascore. 76% of said audience was over 25 and it was just about equally split between men and women. If it plays similar to War Dogs or Sex Tap it will hit around $40 million. It opened lower than both Blockers ($20 million) and Game Night ($17 million), both from earlier in the year. Luckily the film only cost $28 million, so even if it falls short of $50 million, it will likely turn a small profit.


Another film that continues to hang strong despite its slow start was Solo, which dropped 42.3% and took in $9.08 million as it comes in at just under $200 million with $192.8 million. Solo may not be the lowest-grossing Star Wars film if it can catch up to the $209 million of The Empire Strikes Back (not including the re-issue). That's small consolation for what is still a disappointing entry into the franchise. But I will say it didn't drop nearly as much as it should after losing over 1100 theaters. It still has no overseas help, with just $339.5 million worldwide and will likely end at just under the $375 million mark globally. Hey, at least is passed the total for Twilight ($192.7 million) so its got that going for it.


The top five still has a place for two superhero films - both of which are quite animated but Deadpool in an entirely different way. Deadpool 2 dipped about 38% in its fifth weekend out, adding $8.8 million to its total, approaching the $300 million mark, with $294.68 million. While it may not be able to catch up to the original film, it will simply have to settle for biggest comedic sequel, domestic and global, as it will reach $700 million worldwide by next weekend.

Outside the top five: SuperFly turned out to be another disappointing remake, earning just $6.3 million (7th place) over the weekend with $8.44 million including its early Wednesday opening. It did earn a "B+" Cinemascore from an audience that was 53% male and 72% was over 25. Considering the film cost just $16 million, it will probably wind up doing okay in the long run, but is just another in a long-line of mediocre remakes.

In limited release the documentary about Fred Rogers, Won't You Be My Neighbor? expanded by 67 theaters (for 96 total) where is increased 107.2% and brought in $985,000 (14th place) for a still impressive $10,260 per-theater average and a new total of $1.69 million.

Speaking of impressive documentaries, Magnolia's current highest-grossing film, RBG, added to its total with a $483,000 weekend, helping it cross the $10 million mark with a new $10.1 million total.

And, simply because Disney must like round numbers, it re-released A Wrinkle in Time into theaters where it earned $1.772 million, enough to push it across the $100 million mark - just barely - meaning every Disney film of 2018 has hit the century mark.

Next week the only new wide release is going to be Jurassic World: Fallen Kingdom, which considering its nice international haul, should have a big domestic release as well.


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