Create Game Lists on
FilmCrave home
   Movies  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  Login Using Facebook

Weekend Box Office: Dreams Come True for Cinderella; Run All Night Breaks Down

View Chris Kavan's Profile

By Chris Kavan - 03/15/15 at 08:54 PM CT

Say what you will about Disney's plan to milk its existing franchises by turning animated classics into new live-action versions - but if audiences continue to support it, I doubt it will be a formula Disney will ever turn down. Thanks to the huge weekend for Cinderella, the overall box office was up 16% compared to the same weekend as last year, turning around a downward trend from the last few weekends. Looking forward, this should be the trend for awhile, as there are plenty of big films on the horizon.


The undeniable champion over the weekend was Cinderella. Opening at an impressive $70.05 million - it made more than the rest of the top 10 combined. That is 6th all-time for March releases, and in terms of similar movies, it was above the opening for last year's highly-regarded Maleficent ($69.4 million) and a bit lower then Oz the Great and Powerful ($79.1 million) and Alice in Wonderland ($116.1 million). However, one big thing to take into account is that the budget for Cinderella was a relatively modest $95 million - as opposed to $200 million plus for those other three films. The audience was mostly female (66%) and also attracted a good amount of families (66% as well). They awarded is a nice "A-" Cinemascore, which should boost the long-term prospects of the film. A $200 million total is likely at this point. It also had a very good premium format push - without 3D, IMAX screens still accounted for 7% of its total grosses. Internationally, Cinderella is also off to a great start - $62.4 million thus far. Thanks to the fact it's going to be the de facto family go-to film - I also expect this to stick around the top five for many weeks to come.


Liam Neeson's M.O. is well-known at this point - older action star kicking butt for one reason or another. He is the anti-hero of our age, and you best not get in his way. Yet for all his bravado and swagger, at some point that persona is going to wear thin. He has weathered the storm in the past, but Run All Night may have him rethinking the next time he''ll pick up that gun. Though it opened in second place, Run All Night could only scrounge up an $11 million opening. That is well below the opening for Non-Stop ($28.9 million) and is on par, though still below, the start for the disappointing Walk Among the Tombstones ($12,8 million). The movie actually attracted slightly more females (52%) than males, and, not as surprising, a more older (86% over 25) audience. They awarded is an "A-" Cinemascore as well, but even with the good reaction, the movie will likely only top out at around the $30 million mark.


Rising a spot from last weekend, Kingsman: The Secret Service jumped to third with $6.2 million and had the best hold out of any film in the top 10, dipping just 25.4% compared to last weekend. In its 5th weekend out the action spy film has taken in $107.4 million. With goodwill still apparent among audiences, it's looking like the film should be able to cross the $120 million mark before it ends its run.


The Will Smith/Margot Robbie crime drama Focus dropped 42% and fell from second to fourth place, taking in $5.8 million. The film thus far has a $44 million total. Expect the film to soon cross the $50 million mark (which is also its reported budget - $50.1) - but it will probably top out not too far above that mark.


There is a chance that Chappie might take the 5th spot as well (both films are nearly equal) but until reporting is finished on Monday, I'm going to stick with the comedic sequel. The Second Best Exotic Marigold Hotel added 449 theaters to its count, and only dipped a little over 33%. That helped the sequel to a $5.7 million showing, and raised its total to just over $18 million. We'll see if the older audience continues to support this - it is also looking at about a $30 million total.

Outside the top five: The biggest news was the debut of horror film It Follows. Playing at just four locations, it earned an impressive $163,000 - for a $40,750-per-theater average. It wasn't just an impressive showing - but, for a horror film, it also has earned a 95% Fresh on Rotten Tomatoes - which is a pretty much miracle for a horror film. I personally hope it makes a run at a nationwide push (as it's the only way I'm going to see it on the big screen in Nebraska) but even if it does not, it will certainly be one I will look out for - as finding a good horror film this day in age is becoming harder and harder.

Next week the biggest film looks to be the teen-centric action film Insurgent (sequel to Divergent) as well as Sean Penn trying his best to become an aging action icon with The Gunman and, for religious types, the faith-based Do You Believe?.


Avoid spam Captcha: Sign Up + or Log In +   

Recent Blog Posts

All Posts

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

Log In
Help on how to log into FilmCrave
Login with Facebook
Login with FilmCrave
What Members Are Doing
Movie Talk
New Movie Reviews
New Movie Lists
movies of 2018 by skater4159
Want to Watch by Oldpinkdogbar
Favorites of 2018 by Austin Shagwell
Movies I've Watched by Chris Ghost
Movies I Want To See by Rod
Movies I Want To See by OracleElizabeth
Movies First Seen in 2018 by royaluglydudes
Movies of 2017 by Stoney McStonerson




Contact FilmCrave Public Relations    

Advertise and Business

Developer API

Contact Us


About us



Support FilmCrave

FAQ and Help

News and Press

Terms of Use


Are you sure you want to delete this comment?
Are you sure you want to delete this blog?