Definitely a movie for the film culture audience, notably those with some knowledge of the industry. Anyone involved in creative endeavors would find the sometimes dark comedy, but mostly sardonic, tale worth a one time watch. It is not a re-watch film, but it is pretty clear that this movie was a message wrapped in cynical tone, not simply entertainment. If this movie was to be watched a second time, it may very well jump up and clang two cymbals together for you like a dancing monkey.
Edward Norton, Meeting Room scene while he was all bloody and smiling like a Chimp...remember that scene? Yeah, that's this movies attitude in general.