Create Game Lists on MeltedJoystick.com
FilmCrave home
   Movies  Members
Search +
Searching... Close  
Are you sure you want to delete this comment?
  
 
  Login Using Facebook
Twitter
 
     

Weekend Box Office: John Carter Fails to Spark Much Interest as Lorax Tops Box Office

View Chris Kavan's Profile

By Chris Kavan - 03/12/12 at 12:32 AM CT

Those hoping that John Carter would pull off a win despite harsh speculation that has dogged the film for months wound up sorely disappointed. Disney's big-budget gamble wound up in second place with $30.6 million. As a comparison it was right in line with another disappointing film: Prince of Persia ($30.1 million) but trailed 10,000 B.C. ($35.9 million) and Battle: Los Angeles ($35.6 million). With a budget of $250 million, not to mention all the advertising, this is going to be a major loss, even if overseas grosses give it a boost.

John Carter did receive a decent B+ score from the mostly older, male audience and 3D accounted for 64% of the grosses, including 16% from IMAX screenings. There has been a lot of discussion regarding the marketing missteps and, at least this time, the naysayers were spot on. Without a clear message for the movie or characters, it just didn't draw a lot of interest. Even though there was a romance, by ignoring that element altogether, it essentially eliminated any female presence (women made up just 37% of the audience) and families were far more interested in The Lorax. It just goes to show that no matter how good your source material may be, if you don't present it well, it will ultimately fail.

The week's two other new releases also failed to spark much interest themselves. The horror film Silent House opened in fourth with $7 million - in a virtual tie with Act of Valor (in its third week) and could easily swap spots by the time final numbers are tallied. In terms of horror, it lags behind both Last House on the Left ($14.7 million) and Open Water ($11.4 million) and nowhere near the hit that Devil Inside ($33.7 million) pulled earlier in the year. One thing it does share with Devil Inside seems to be audience score, which, if reports are true, is a solid F.

Eddie Murphy's latest comedy, A Thousand Words, may have been best left on the shelf. Released after a lengthy period, the film took in only $6.3 million - a sixth place finish - about in line with Meet Dave ($5.25 million) and Imagine That ($5.5 million) and marks another disappointing return for the onetime comic superstar.

The Lorax took the top spot again with a $39.1 million showing, easing 44% from its debut. With a $122 million total in two weeks, it passed The Vow to become the top-grossing film of 2012. It should continue to enjoy that distinction until The Hunger Games hit at the end of the month.

Project X dropped 45% from its opening to wind up in third place with $11.5 million. The found footage party film held up a bit better than expected and now stands at $40.1 million. It shouldn't have any trouble passing the $50 million mark before its done.

Rounding out the top five, Act of Valor took in $7 million, down 48%, bringing its total to $56.1 million. Outside the top five, Safe House had the best week-to-week hold in its fifth week, dropping just 32.3% with a $5 million sixth place finish. The $115.8 million continues to run just behind American Gangster ($130.2 million) as Denzel Washington's top grossing film, passing Remember the Titans ($115.7 million).

Overall box office was still up compared to last year, but just five percent. Still, the winning streak continues and next week sees a battle of dueling comedies as Channing Tatum and Jonah Hill take on 21 Jump Street while Will Ferrell checks out Casa de mi Padre. We'll see if audiences are in the mood to laugh.

Comments
0 comments
Name: 

Avoid spam Captcha: Sign Up + or Log In +   
 
Bloggers
Recent Blog Posts
Archive

All Posts

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

 
Log In
Help on how to log into FilmCrave
Login with Facebook
Login with FilmCrave
 
 
What Members Are Doing
Movie Talk
New Movie Reviews
New Movie Lists
My Wish List by goodguy28
Top 2016 by frenchfreyteetor
2015 Movies by Mr Cinema
2015 by Karmand
Top Films of 2012 by Neobowler
Movies First Seen in 2017 by royaluglydudes
Top Movie List by Seth
Movies I've Watched by Chris Ghost

 

 

 

Contact FilmCrave Public Relations    

Advertise and Business

Developer API

Contact Us

Jobs

About us

SiteMap

 

Support FilmCrave

FAQ and Help

News and Press

Terms of Use

Privacy

   
Are you sure you want to delete this comment?
  
Are you sure you want to delete this blog?